Peripheral Vision Highway Advertising

Tollroads could be subsidized by selling advertising space on the center concrete barriers if the advertisements were optimized for 65mph peripheral vision either:

by being streeeeetched to the proper distortion amount


it might work to make flip book style animation frames

Not that I want more advertising in my peripheral vision, but, hey, the ideas come and the genie can’t be put back in the bottle.

Tags: ,

One Response to “Peripheral Vision Highway Advertising”

  1. Free Ideas Says:

    Cool idea! You can have ads on the pavement itself too (stretched of course). But I think these tings could be a little distracting and dangerous for the driver.