Free Idea Factory

Of what use is it to apply the same thinking to creative problems all of the time?

Think of a creative problem you have been trying to solve for a while. Write it out and formalize a strategy. Then allow a friend, colleague, or someone you respect with knowledge about the subject to interpret the problem for themselves. Don’t tell them what your plan of attack was. Then, with their permission of course, implement their strategy instead of yours, despite your initial feelings about it.

Operating in unfamiliar territory can certainly be uncomfortable, but it can also produce great results in terms of creative development. And collaborating and dialogging with creatively oriented people and groups can certainly open you up to a whole new world of possibilities.

“Problems cannot be solved by the same level of thinking that created them.”
- Albert Einstein